CustomerLake
CustomerLake is Databricks' agentic customer data platform (CDP), embedded in the lakehouse. It spans two products:
- Profile Agents - Customer 360 and identity resolution
- Campaign Agents - segmentation, reverse ETL, and agentic personalization
Both partner frameworks are still being defined. Read the product page that matches where you plug in.
| Product | Who it is for | Page |
|---|---|---|
| Profile Agents | Identity, enrichment, and data hygiene providers | Identity graph, PII hygiene, post-resolution append |
| Campaign Agents | Activation, advertising, marketing, CRM, and analytics platforms | Reverse ETL destinations and closed-loop measurement |
Get involved
Complete the CustomerLake CDP Partner Intake Form so we can map your product to Profile Agents, Campaign Agents, or both.
What's next
- Profile Agents - identity, hygiene, and enrichment integration points
- Campaign Agents - reverse ETL destinations and measurement signals
- Delta Sharing - share engagement and identity data in place
- Clean Rooms - privacy-preserving matching